The South Asia Center is proud to introduce an online public resource for learning business-level Hindi provided by our very own, Surendra Gambhir:
The current work consists of two volumes consisting of 97 units ranging from Intermediate-Mid to Advanced-High level on the ACTFL proficiency scale. These materials address nurturing communicative proficiency in the contemporary business world of India.
There are new needs to interact with the emerging economic power in South Asia. If anyone wants to develop good business relationship with someone in India it is very helpful for a convivial relationship to speak and understand the language of his/her interlocutors in a different culture. Even the use of a few words of one's host language instantly transforms the relationship between the two.
For a better understanding of the cultural and communicative nuances, the knowledge of English in India alone is not considered sufficient. According to the Government of India's the Knowledge Commission of India Report 2006, persons with a reasonably good proficiency in English in India are about 1%. In absolute numbers, 1% amounts to a large number of 1.2 million persons who are proficient in English. Others who claim to know English often demonstrate limited output with limited vocabulary and formulaic phrases. Moreover, as one moves from metropolis like Mumbai, Delhi, Kolkata, Bangalore to smaller towns one is experiences even lower proficiency in English.
There are more than 600 American companies currently operating in India. International corporations are promoting their products in rural markets where knowledge of English is minimal. As business workers at all levels seek solid relationships across regions and socioeconomic groups the need to be bilingual and to understand others' bilingual speech and writings in the media is felt strongly. The Lauder Institute at the University of Pennsylvania has already introduced business Hindi for its MBA students and other business schools are considering doing the same.
University of Pennsylvania